Crowdfunding - FIN 2300

Crowdfunding, the art of raising small amounts of money from large numbers of people, has enabled people around the world to start new businesses, fund initiatives, and raise money for themselves and others. Yet, not all crowdfunding efforts reach their desired goal while some succeed and others don't. This course is carefully curated to teach you the basics of how to plan, run, and manage a successful crowdfunding campaign on the platform of your choice, by helping you to understand, predict, and use marketing, analytics, and trends to your advantage. While it is primarily intended for individuals wishing to launch their own crowdfunding or fundraising campaigns, this course can be taken by people who work around startups, in a startup, or around artists who might need crowdfunding campaigns to build their businesses.

Some skills you will gain in Crowdfunding - FIN 2300 include:

-Designing rewards relevant to your project and likely to excite your community

-Setting a realistic financial target, and understanding the skillset you will need to do to reach it

-Understanding the reason most campaigns fail and what you can do to succeed

-Learning how to reach out and recruit influencers for your project