Marketing - COM 2200

With world being more globalized than ever, marketing has been growing in importance. If done correctly in correlation to globalization, it can make companies stateless, without walls, with the internet an integral marketing and cultural tool. By elaborating on these foundations, this course examines the business function of marketing and regardless of your industry background, will teach you core concepts and tools to help you excel in marketing. After taking Marketing - COM 2200, you will learn how marketers deliver value in satisfying customer needs and wants, and determine which target markets the organization can best serve while deciding upon appropriate products, services, and programs to serve these markets. Key topics include; branding and product development, pricing integrated marketing communication pricing strategies, marketing research, promotion, supply chain management and service marketing.

Some of the skills you will learn include:

-Defining and explain core marketing terms and concepts.

-Explaining how the environment affects a firm’s marketing effort.

-Explaining and describe influences on consumer behavior and the buyer’s decision process.

-Demonstrating an understanding of the concepts of segmentation, targeting and positioning.

-Demonstrate an understanding of the marketing mix and how it is used.

-Describing the role of marketing within service firms and non-profit organizations.

-Describing the types of marketing research and identify their role in a firm's marketing efforts.

-Calculating various marketing metrics and analyze the results to assess the success of marketing strategies.

-Developing pricing strategies that maximize profitability