Social Media Marketing

Social Media Marketing - COM 2210

Training Overview

Social media marketing is the process of using social media platforms to promote a product, service, or brand. It involves creating and sharing content, engaging with followers, and using social media advertising to reach a wider audience. Social media marketing is a rapidly growing field and has become essential to many businesses' overall marketing strategies.
Audience members who attend a social media marketing training program can learn how to leverage social media platforms to build brand awareness, engage with customers, and drive conversions. They can gain a deeper understanding of the various social media platforms, their unique features and audiences, and how to create effective social media campaigns.

Why should you attend

To Gain a Competitive Edge
To Stay Up-to-Date
To Build Brand Awareness
To Drive Conversions
To Expand Career Opportunities

Who Should Attend

Marketing professionals who want to improve their social media marketing skills
Business owners who want to expand their brand's social media presence
Freelancers and consultants who want to offer social media marketing services to clients
Anyone interested in learning how to use social media for marketing purposes

Training Objective

Understanding the key principles and strategies of social media marketing
Learning how to create and optimize social media profiles for business
Developing skills to create engaging and shareable social media content
Understanding the role of social media advertising and how to create effective ad campaigns
Learning how to measure and analyze social media metrics to improve marketing performance

Program outline

Introduction to Social Media Marketing: Overview of the key principles and strategies of social media marketing, and how it fits into an overall marketing plan.
Social Media Platform Deep-Dives: An in-depth look at the most popular social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.), their unique features and audiences, and best practices for each platform.
Creating Effective Social Media Content: Techniques for creating engaging and shareable social media content, including text, images, and video.
Social Media Advertising: Introduction to social media advertising and how to create effective ad campaigns on different platforms.
Social Media Metrics and Analytics: Overview of social media metrics and how to measure and analyze them to improve marketing performance.
Social Media Management Tools: Introduction to social media management tools that can streamline social media marketing efforts and improve efficiency.

Management

Duration of the Certificate Program: 2 hours of training.
Certification of Participants: Yes
Assessment: Yes
Attendance: Mandatory
Format Online real-time workshop